From Average to Exceptional: How Tookey.io’s Pitch Deck Became a Funding Magnet

Introduction:

In the fiercely competitive world of blockchain startups, a captivating pitch deck can be the key to securing funding. Tookey.io, a groundbreaking platform that allows users to set up multiprotocol workflows without any coding skills, recently underwent a transformative journey in refining its pitch deck based on invaluable feedback from its advisors.

It’s no secret that, like many startups in the blockchain industry, the Tookey Team is actively raising funds to support the future development and scaling of their solution. In this Medium blog post, we will delve into the enhancements made to Tookey.io’s pitch deck and how it played a pivotal role in their successful fundraising endeavors.

Gathering Feedback from Advisors:

Tookey.io recognized the importance of seeking guidance from experienced advisors in the blockchain industry. The team reached out to the project’s advisors Victor Estilval from PolkaDot and Aleksey Batrachenko from Ethereum Foundation, two seasoned professionals with a wealth of knowledge in the field. The advisors carefully reviewed Tookey.io’s pitch deck and provided valuable insights and suggestions

Identifying Areas for Improvement

Upon receiving invaluable feedback from their trusted advisors, the visionary team at Tookey.io embarked on a meticulous analysis of the comments, recognizing the crucial areas for improvement within the pitch deck.

With a laser focus on enhancing the clarity, structure, and overall impact of their presentation, we implemented strategic changes that would captivate potential investors and secure the necessary funding for their future development and scaling efforts.

List of suggestions based on the Advisor’s feedback

1. Know your audience: Research and analyze your audience to tailor your pitch accordingly.
2. Craft a professional pitch: Summarize your awesomeness in a nutshell and set the tone for the conversation.
3. Include key elements: A killer pitch should include a positioning statement, branding statement, differentiation, accomplishments and results, and a call to action.
4. Use testimonials effectively: Ensure testimonials are well thought out and provide meaningful information. Consider adding a “buy” statement to make them more impactful.
5. Pay attention to the order and prominence of names and proof: Prioritize the most relevant and impressive names at the top when presenting financial proof or testimonials.
6. Clarify the Market Quadrant and Tokenomics Slides: These slides are crucial for VCs to understand your position in the market and your company’s identity.
7. Highlight Traction: Emphasize the traction you have achieved, even in the preceding stage. Mention the number of developers as a strong indicator of progress and potential.
8. Address Automation Bias: Provide more information and address potential questions or concerns about your bias towards automation.
9. Optimize Pitch Deck Length: Condense your pitch deck to a concise format, such as ten slides in three minutes, to capture and maintain investors’ attention.
10. Consider Adding Icons to the Roadmap Slide: Incorporate small icons to represent the different platforms you currently support, enhancing the visual appeal and clarity of your roadmap slide.

Changes Made, Now Vs Then

Refining the Value Proposition

One of the primary areas of improvement that the advisors emphasized was the value proposition. Tookey.io wholeheartedly embraced this feedback and dedicated its efforts to refining its value proposition, ensuring that it effectively communicated the unique benefits and advantages of its blockchain workflow automation platform.

The team understood the importance of clearly demonstrating how Tookey.io solves real-world problems and delivers tangible value to its target audience. By honing the pitch deck, we were able to articulate the compelling reasons why investors should be excited about the potential of Tookey.io and how it can revolutionize the way businesses operate in the blockchain space.

Streamlining the Presentation Flow

In the pursuit of delivering a captivating and impactful pitch deck, Tookey.io recognized the significance of refining the flow of their presentation. With meticulous attention to detail, the Tookey team carefully restructured their pitch deck, ensuring a logical and engaging narrative that would resonate with their audience. By presenting ideas in a concise and compelling manner, we aimed to make it effortless for the audience to follow the remarkable journey and vision of Tookey.io.

To enhance clarity and provide a comprehensive overview of progress, Tookey.io decided to recreate the roadmap slide. This strategic move allowed them to clearly outline the steps already accomplished and articulate the project's ambitious plans for the upcoming stages of development. By doing so, the team provided investors with a transparent view of their trajectory and the potential for future growth.

Recognizing the importance of clarity and focus, the team made the decision to separate their current traction from the roadmap. By showcasing the most popular automation cases prominently, we aimed to provide a clear understanding of the target audiences and the capabilities of their software. This approach ensured that investors could readily grasp the value and potential of Tookey.io’s solution.

Through these meticulous improvements, Tookey.io crafted a pitch deck that not only conveyed their unique value proposition but also guided the audience through a compelling narrative. By capturing the attention and imagination of potential investors, Tookey.io positioned itself as a promising player in the blockchain workflow automation space, ready to revolutionize the industry.

Enhancing Visual Appeal

— “To make our pitch deck visually appealing and impactful, Tookey.io took the initiative to revamp the design elements. We understood the importance of capturing the attention of potential investors and conveying complex information in a visually engaging way. “

Here are the key improvements we made:

Eye-catching visuals: We incorporated visually appealing graphics and images that effectively communicate our message and capture the audience’s attention.

Consistent brand identity: We ensured that the overall design of our pitch deck was consistent with our brand identity. This created a cohesive and professional look, reinforcing our brand image and credibility.

Improved product representation: We changed the original representation of our product to a more easy-to-understand and appealing one. By showcasing our product in a visually compelling way, we effectively communicated its value and benefits to potential investors.

Pricing structure: We highlighted our pricing structure in a visually appealing manner. By presenting it in a clear and concise format, we made it easy for investors to understand our pricing model and its potential for revenue generation.

Infographics: We utilized infographics to present complex information in a clear and concise manner. By using visual representations such as charts and graphs, we made it easier for investors to understand our data and key insights

Showcasing the addressable market and research: One of the most important improvements we made was the inclusion of an infographic slide showcasing the addressable market and the research we conducted. This slide effectively communicated the market potential and the thoroughness of our research, instilling confidence in potential investors.

— “By incorporating these design elements and improvements, our pitch deck became visually appealing, impactful, and aligned with our brand identity. We believe that these enhancements will help us attract investors and support for our company, Tookey.io.”

Incorporating Advisor Comments

Throughout the process, Tookey.io actively engaged with advisors, recognizing the value of their expertise and insights. We carefully considered their comments and suggestions, incorporating them into the pitch deck improvements. This collaborative approach allowed us to benefit from the collective wisdom and experience of our advisors, resulting in a stronger and more compelling pitch deck.

During this process, we made significant changes to the representation of the total addressable market. We completely revamped the layout, starting by switching the positions of the web2/web3 arrows and concluding with the addition of an execution plan on the right side. This new representation provides a clear roadmap of how we intend to capture the market, ensuring that investors understand our strategic approach.

Furthermore, we completely transformed the team slide to provide more comprehensive and relevant information. We divided the core team members from the advisors and also included our dedicated contractors, giving them a well-deserved shout-out. By showcasing the roles and responsibilities of each team member through green squares, we made it easy for investors to understand the expertise and contributions of our team.

Tokenomics & Fundraising Success

Tookey.io Team would like to express sincere gratitude to the talented individuals from Giants, Token Engineering Academy, and Research Hub for their invaluable assistance in evaluating our current tokenomics model.

Our colleagues dedicated multiple hours to reviewing our interactive models, and together, we were able to come up with a fresh version that incorporates their insights and recommendations. We also added a touch of design to highlight the important parts of our revised tokenomics model, ensuring that investors can easily grasp the key elements and benefits.

To make Tookey.io even more visually appealing and beneficial as a project, we made the strategic decision to incorporate a bonus automation case at the end of each of our pitches. This allows us to showcase not only our potential as a profitable investment but also how we can drive greater value to portfolio projects. By customizing the last slide for each pitch to VCs, we can highlight the specific ways in which Tookey.io can contribute to their portfolio projects.

— “Tookey.io is not only a profitable investment opportunity but also a strong partner that can drive greater value to Investor portfolio projects.”

BONUS: Crafting an Effective Pitch Deck - Key Components for Success

By incorporating these points into your pitch deck, you can effectively showcase the benefits and potential of your blockchain startup to blockchain enthusiasts and investors.

1. The Problem:
   Start your pitch deck by clearly defining the problem your product or service aims to solve. Personalize the problem and create tension in the audience’s minds. Highlight the consequences of the problem going unsolved, generating empathy and urgency.
2. The Solution:
   Present your solution to the problem upfront. Avoid delaying the reveal and address the pain points raised in the previous slide directly. Focus on what makes your solution unique and exciting for potential investors.
3. Product Features:
   Highlight the main features of your product or service that make the solution possible. Showcase how your product stands out and addresses the root problem. Emphasize any competitive advantages or unique selling points that set you apart from competitors.
4. Market:
   Introduce your target market and demonstrate its size and potential for revenue growth. Define your customer segments and provide insights into your strategy. For business-to-business companies, segments are based on employee headcounts or technology used, while business-to-consumer companies can focus on individual traits like age or household income.
5. Competitive Landscape and Potential Risks:
   Conduct a thorough competitive analysis to show that you understand your industry and how you plan to outmaneuver existing players. Use visual displays like the Gartner Magic Quadrant or other suitable methods to classify competitors. Additionally, openly acknowledge the challenges you face and demonstrate how you’re prepared to confront them. This shows investors that you’re realistic and serious about their time and money.
6. Revenue and Operating Model:
   Provide a detailed view of your business plan, including revenue projections, margin estimates, and pricing strategies. Explain your marketing plan and unit economics, even if they are still being optimized. Venture capitalists are particularly interested in revenue potential, so ensure this section is well-developed.
7. Traction:
   Demonstrate your track record of success by showcasing key milestones achieved. Highlight revenue growth, customer acquisition, team expansion, and any other relevant achievements. This builds confidence in your ability to execute your plans.
8. Projections:
   Present your future projections to convince potential investors of the venture’s worth. Show where you expect to be in the next few years and outline your plans for growth and expansion. This helps investors envision the potential return on their investment.
9. Team:
   Introduce your team members and their qualifications. Showcase their expertise and explain why they are well-suited to execute your business plan. Investors want to see a capable and dedicated team behind the venture.
10. Fundraise:
    Clearly explain the role you are asking investors to play in bringing your product or service to life. Create a sense of urgency by highlighting why you need their support now. Clearly articulate the investment opportunity and potential returns for investors.

Important:
Crafting an effective pitch deck is a critical step in securing funding for your startup. By incorporating these key components into your pitch deck, you can tell a compelling story that persuades potential investors to take the next step. Remember to personalize the problem, present a unique solution, highlight product features, define your market, analyze the competition, showcase revenue and operating models, demonstrate traction, present projections, introduce your team, and clearly explain the fundraising opportunity.

— — — — — — — — — — — — — — — — — — — — — — — — — — — — — —

Take action now and join our community to stay updated with the latest news, exclusive offers, and valuable content!

> Access to automation software is available via the Website (https://tookey.io/)

> Make Sure to Follow our Official Medium Account (https://medium.com/@tookey-io)

> Twitter (https://twitter.com/Tookey_io)
> Discord Community (https://discord.gg/UrT52fsA)
> Dev Documentation (https://tookey.gitbook.io/docs/)
> Open-source GitHub (https://github.com/tookey-io)